Conversion Copywriting Services
Boost your brand's revenue with targeted conversion optimization strategies tailored to your needs.
Website Design & Maintenance
Your business offers incredible value, but you struggle to communicate it in a compelling way. Distill complex ideas into value-driven, SEO-optimized, conversion-happy website copy that keeps eyes on the page and transform visitors into not only customers, but advocates.
Email Marketing & Newsletters
Newsletters are about to become your new secret weapon. Email marketing is the most direct and effective way of nurturing your most loyal customers. Grow your email list, build trust, maximize open and conversation rates, and increase your overall ROI with strategic email campaigns that people can’t wait to read.
I build brands that get people talking. From visual brand design to key messaging, stories, and persona building, this is your brand’s foundation. Together we’ll combine your values with my expertise and craft a brand identity that conveys your unique vision, rises above the competition, and connects with your target audience (aka results).
Brand Identity & Key Massaging
It only takes a spark to light the fuse. High quality, creative content ideas and SEO-optimized blog writing is one of the quickest ways to boost your bottom line, demonstrate your expertise, offer added value to customers, and appease the Google gods. Drive traffic, increase SEO rank, and convert visitors into qualified leads.
Website Copywriting & Landing Pages
SEO-Optimized Blog Writing
Transform casual scrollers into die-hard super fans. Magnify brand awareness and generate leads while connecting authentically with your target audience with copy that actually converts, increasing profitability on social media, in white papers or brochures, PR kits, or film or video scripts.
You need a business website that grows with you and allows you to reach the right people, faster–and funnels them to take action. Through proven strategies, clear communication, SEO-optimization, and a careful balance of art and functionality, your website will convey, connect, and convert visitors into loyal customers.
Social Media Captions, Ads, Assets
My Creative Process
Step 1: Get in touch.
If you’d like to inquire about copywriting services, content marketing, SEO optimization, or website design, drop me a line and give me as many details as you can about your upcoming project. If necessary, I’ll send a few follow up questions to make sure I understand the project and that we’re a good fit.Step 2: Estimate & proposal
I’ll carefully review our correspondence and put together a proposal for services, timeline, and budget. This is our chance to nail the details and project scope. Once you give the A-OK, I’ll send your initial invoice to lock down the start date.Step 3: Research
On our start date, I’ll begin research into your brand, goals, values, voice & tone, niche, competitors, and target audience. This is so I understand the landscape of where you are currently, as well as where you want to go in the future. Results-focused, experience-driven.Step 4: Creativity
This is my happy place: the creative process. At this stage I storyboard, outline, write, and edit values-driven content designed to provoke an emotional response–connect and convert. Depending on the scope of your project, this can take anywhere from 7 days to a few weeks.Step 5: Polish, Perfect, and Delivery
You’ll receive the first draft of your project on or before our agreed upon due date. Every deliverable includes two rounds of revisions to polish and perfect. Once we get things just right, I’ll finalize your project and send you the completed files. Ta-da, magic!
Mike's conversion strategies transformed our revenue! His expertise in copywriting is unmatched, and we saw immediate results. Highly recommend his services for any brand.
Kevin Blanchard
★★★★★
Vodacom, South Africa