Content that converts

I help businesses grow their profits through direct-response copywriting & conversion-rate optimization.

People Bring Me On When They're:

Looking for someone who can plan, wireframe, and write lead gen, acquisition, front-end, or back-end funnels so they can increase their online footprint and get in front of new people.
In need of direct-response copywriting but don't have the time to hand-hold a new guy or the patience to deal with a snobby a-hole with an ego problem.
Struggling to monetize what they have and need actionable, practical advice for maximizing conversions.

If you're nodding your head to one (or, all) of those... be of good cheer. Because I'm the guy who can take problems off your plate and help open up new streams of revenue.

My Bio? Here's the Short Version:

I'm a copywriter & conversion consultant who's worked for some great brands like HomeAdvisor, Kayak, Halliburton and many more.
I've been doing this for +8 years, written several six & seven-figure funnels, and I'm really more of a direct-marketing strategist who just so happens to specialize in copywriting (i.e. not "just a writer").
I have also worked professional in Sales with a Business Development and Sales exrience spanning 13 years in the UK, Malaysia, Qatar and Nigeria. So I do know and understand the needs and desires of the customer.

I provide expert conversion copywriting services which means I help transform brands with proven strategies for increased revenue and engagement through targeted conversion optimization techniques.

Listen Up

Copy is powerful.

The ability to disrupt your prospects, stop them in their tracks and make them listen.

Everyone talks about conversions…about getting people to BUY.

But the relationship starts with that initial meeting, that first “hello”.

So hi, I’m Michael!

Emotion and analytics is what I’m all about.

Intuitive knowing and competitive advantage. Deep insights and geeky metrics.

That’s what it takes to form a strong bond between your prospects and your business.

17

Proven Results

8

8 Years Experience

Contact Me

Client Feedback

See what our clients say about our conversion copywriting services.

“Michael has been on retainer for 2 years and he has written copy for us in 5 different niches. His copy is consistently outstanding. Landing pages, long form sales letters, direct mail, emails, video sales letters, catalogs and entire campaigns from start to finish. Michael can do it all and surprisingly quickly as well. If you want to increase current sales or have an amazing new product launch Michael should be your first port of call. He is an absolute master of the craft.”

Clifford Mee — Marvvy

“I recently had the pleasure of working with Michael Joel on a sales project. We created a promotion for an electronic device we were looking to increase sales on. Michael’s writing was instrumental in helping sell $155,050.56 worth of these devices in a brief 60-hour weekend promotion. The response was so great that we were inundated with orders. They were coming in so fast, it was difficult to manage, and it took weeks to get caught up on producing and shipping orders.

“Since I first read some of his copy, I knew he was a good copywriter. Then, his results spoke for themselves.

“I find his copy more persuasive than that of writers charging upwards of $30,000 per long sales letter.”

Here’s what those orders looked like as they came in.

Peter Michel, iCap, Totowa, New Jersey

“Michael, thanks… in early tests we’ve banked £93,868.88. You are most definitely one of a very few great copywriters we trust sell our product.”

John Lisgo, Future World UK Limited

“As far as copywriters go, Michael Joel is right up there at the top of my list. He has the unique ability to create copy that truly inspires positive, forward-moving action. Highly recommended!”

Randy Charach, Synergy Marketing Group

“Michael Joel has proved to be not only a gifted and insightful copywriter who gets very impressive results, but also an astute businessman who delivers on his promises every, single time. Michael takes the time to study your business and understand it before crafting compelling and magnetic letters. He takes meticulous care and is always true to his word.

“With his friendly, confident, generous and humble attitude, it’s easy to work with Michael. One can give him directions and then move on with the assurance that he will deliver on time, and enjoy the peace of mind that comes from working with professionals. Here is a wordsmith who is also an entrepreneur – an unusual and very welcome combination. I highly recommend his services.”

Robin J. Elliott – President, Elliott Enterprises Inc.

“Working with Michael has been a true pleasure. Highly recommended! Will work with him again on other sales-related projects.”

Ray Fearnley, Rayzee International

“You over-delivered and completed very efficiently. Exactly what I was looking for.”

James Wyatt, HomeAdvisor

“Turn around time was lightning fast and the finished product is just what we need. Thanks, Michael!”

Helena Basso, Vancouver, Canada.